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Project · Field Research & Policy
E4: Environment, Employability & Empowerment
Visual campaigns and capacity building for tribal women artisans
- Client
- U.S. Consulate Kolkata & SDRC
- Year
- 2022
- Duration
- May 2022 – Aug 2022
The problem
Indigenous craftswomen in Purulia possessed profound circular knowledge but lacked branding and market visibility post-lockdowns.
In the field
- Led transmedia campaign design funded under U.S. Consulate micro-grants
- Conducted participatory workshops translating traditional craft methods into branded collateral
- Designed bilingual instructional toolkits tailored for non-literate and indigenous participants
What I made
What changed
- Directly supported 300+ tribal women artisans across Purulia and Birbhum districts
- Featured across regional development networks and diplomatic reviews
Evidence
Direct Livelihoods
300+ Tribal Artisans
Empowered indigenous craftswomen in Purulia with circular enterprise training and market toolkits.
Consulate Grant
U.S. Consulate Kolkata
Supported through competitive US Alumni Micro-Grant in partnership with Swechha and SDRC.
Visual Toolkits
Bilingual Learning Modules
Crafted accessible visual educational modules respecting oral indigenous traditions.
Sustainable Craft
Circular Biomaterials
Connecting bamboo craft traditions to contemporary urban zero-waste markets.
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